Korean women are well-known for their perfect skin, because a flawless, firm skin and an uniform complexion are the beauty ideals in Korea.
The motto of the Korean women: "less make-up, more skin care".
When it comes to facial care, they pay particular attention to innovative products with natural ingredients that are effective and skin-compatible. Korean women attach great importance to their daily skin care routine, which mostly contains 10 products – the famous "10-Step Korean Skincare Routine". An extensive beauty ritual has always been a part of Korean culture.
Cosmetic products from South Korea have been synonymous with innovation, quality and high efficiency since the worldwide success of the BB Cream and CC Cream.
American experts noted in 2011 that the innovative and modern technology of dermatology in Korea is 12 years ahead of the USA and thus declared South Korea to be the "New Skincare Superpower". Also in Europe and Germany, the beauty industry has discovered the Korean beauty phenomenon.
Learn more about Korean skin care and their versatile, innovative and natural products.
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